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Sr. Product Marketing Manager

Marketing, Advertising & Public Relations
JR-0000052376 Requisition #
Western Digital
The next big thing in data is you!

Western Digital is seeking an experienced Segment Marketing Manager to accelerate and expand global segment marketing efforts for storage solutions in the Connected Home and Gaming segment. In this position, the individual will coordinate and drive activities in various cross-functional roles, from business planning to engineering to program management, quality and operations and interface to sales, executive management, and finance. Responsibility at a high level includes the entire lifecycle of the product and its profitability, from initial concept to mass production to end of life.



  • Highlight and define strategic development activity roadmaps and milestones
  • Perform competitive analysis
  • Interface with customers and negotiate between market needs and engineering capabilities
  • Work with product management to define product roadmaps
  • Balance and align internal resources and capabilities to external requests
  • Develop product solution positioning & messaging to creates product & solution differentiation
  • Gather critical data for executive reviews
  • Communicate the value proposition of our product solutions to sales and develop the sales tools that support the selling process
  • Plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Guide and work with marketing communications to develop content for customer-facing material (such as data sheets, white papers, presentations, etc.) & interact with editors and press agents
  • Work with business planning to maintain revenue and profit target assurance
Bachelor’s degree or equivalent and  8+ years’ related experience

You must possess a significant and thorough understanding of the ecosystem of the Connected Home, including service providers and operators, Set Top Box (STB) makers as well as Smart TV makers, gaming consoles, and the ecosystem that surrounds these devices, including content, operating systems, software and application development as well as the technical drivers that enable different business models.

In essence, you will become a segment expert, developing an in-depth understanding of the business surrounding the ecosystem of the “Connected Home” and able to assess strategic engagements that maximize differentiation and define a potent strategy that you can successfully execute on.



The future. It’s on you. You & Western Digital.

We’ve been storing the world’s data for more than 50 years. Once, it was the most important thing we could do for data. Now we’re helping the world capture, preserve, access and transform data in a way only we can.

The most game-changing companies, consumers, professionals, and governments come to us for the technologies and solutions they need to capture, preserve, access, and transform their data.


But we can’t do it alone. Today’s exceptional data challenges require your exceptional skills. It’s You & Us. Together, we’re the next big thing in data.


Western Digital® data-centric solutions are found under the G-Technology™, HGST, SanDisk®, Tegile™, Upthere™, and WD® brands.

Western Digital is an equal opportunity employer.

Western Digital does not discriminate on the basis of race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Equal Employment Opportunity is the Law" poster.

Federal and state laws require employers to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.  Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you need any accommodation or assistance with our career site, please contact us at staffingsupport@wdc.com.

Western Digital participates in the E-Verify program in the US. For more information click hereEste empleador participa in E-Verify.


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