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JR-0000045705 Requisition #
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Western Digital®

 

The next big thing in data is you!

 

The Sr. Copywriter is a key creative team member, supporting Western Digital marketing efforts by providing articulate copywriting, creative ideas and strategic input for marketing programs that drive consumer sales and strengthen Western Digital’s consumer brands.  Under limited supervision and utilizing previous experience, the Sr. Copywriter will ensure that all copy clearly communicates the necessary ideas to meet business objectives, has good overall flow and personifies the voice and tone of the Western Digital consumer brands.  The ideal copywriter will distill technical concepts into clear, effective communications, is highly organized, and works effectively with a range of content contributors throughout Corporate Marketing and the Western Digital Consumer Brands business unit. The Sr. Copywriter will team up with Product and Brand Marketing to articulate product differentiation and then ensure that the brand’s overall position, mission and values are expressed in a variety of materials.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Develops, outlines, writes and edits copy and messaging for consumer-facing marketing materials (including but not limited to message maps, packaging, sales tools, product collateral, posters, web banners, video scripts, outbound email, presentations, and web content), based on interviews and background materials
  • Interacts with Brand Marketing, Product Marketing, Marcom, Web, and Regional Marketing teams worldwide
  • Proofreads and edits copy to ensure it is accurate, clearly written and adheres to brand style guides and brand standards
  • Partners with Brand and Creative teams to develop concepts/layout options for highly visible marketing initiatives and assets; responsible for writing content that clearly and creatively articulates these concepts
  • Ensures all messaging assets are up-to-date and relevant to the current marketing strategy and brand voice
  • Manages legal review; ensures copy is regulatory-compliant
  • Works with the Legal team to establish writing standards
  • Project manages multiple copy assignments simultaneously, setting priorities based on corporate and team objectives
  • Manages multiple feedback streams and exercises judgment in incorporating feedback
  • Able to work efficiently to meet deadlines
 
QUALIFICATIONS
  • Bachelor’s degree in Journalism, Communications, English or equivalent
  • 5-7 years of professional writing experience as part of a Corporate Marketing team
  • Experience developing concepts and copy for a wide range of consumer-facing marketing materials, preferably in the high-tech industry
  • Excellent writing and verbal skills
  • Makes complex information digestible, engaging and motivating
  • Proactively communicates and presents creative ideas and content to peers and management
  • Works well under pressure and in a fast-paced environment
  • Organized, methodical, results-oriented, strong project manager
  • Self-motivated, proactive, adaptable, and a team player
  • Excellent problem-solving skills
  • Strong knowledge of MS Word, PowerPoint
 
#LI-LS1
 

ABOUT WESTERN DIGITAL

 
The future. It’s on you. You & Western Digital.
 

We’ve been storing the world’s data for more than 50 years. Once, it was the most important thing we could do for data. Now we’re helping the world capture, preserve, access and transform data in a way only we can.

 

The most game-changing companies, consumers, professionals, and governments come to us for the technologies and solutions they need to capture, preserve, access, and transform their data.

 

But we can’t do it alone. Today’s exceptional data challenges require your exceptional skills. It’s You & Us. Together, we’re the next big thing in data.

 

Western Digital® data-centric solutions are found under the G-Technology™, HGST, SanDisk®, Tegile™, Upthere™, and WD® brands.

 
Western Digital is an equal opportunity employer.
 

Western Digital does not discriminate on the basis of race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Equal Employment Opportunity is the Law" poster.

 

Federal and state laws require employers to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.  Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you need any accommodation or assistance with our career site, please contact us at staffingsupport@wdc.com.


Western Digital participates in the E-Verify program in the US. For more information click hereEste empleador participa in E-Verify.


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