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Specialist, Channel Marketing

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Marketing, Advertising & Public Relations
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JR-0000053812 Requisition #

Western Digital®

 

The next big thing in data is you!

 

 


ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Develop Business and Brand Strategies for WDC Brands (WD, SanDisk , G-technology) in line with company goals
  • Manage Marketing programs  & activities that will help achieve sales targets, volume, and market share by developing effective marketing programs for Distributor, Retailer, Etailer and VAR accounts in support of these goals
  • Develop InStore placements with Cross merchandising WDC products in other areas of the stores with key retailers
  • Execute POP, end-caps, projects , review message maps of products
  • Complete special projects, reports & analysis as needed
  • Develop and maintain productive relationships with all channel partners and WDC sales, product marketing, marcom, business operations, and PR staff
  • Manage the Channel Marketing Coordination of all trade shows, sales trainings, marketing collaterals, incentive programs
  • Responsible for reporting management & reporting of channel promotions, including ROI
  • Oversee and ensure well-maintained documentation from field marketing services
  • Administer overall PA management system for region if necessary also coordination with various agencies and customers for activities conducted across various regions
  • Responsible for budget management & reporting of channel promotions, including ROI
  • Initiate purchase orders for all channel programs
  • Hold and conduct weekly review on promotions with sales team
  • Prepare and present an in-depth quarterly analysis of all promotional activities from prior quarter by region
  • Compare results to prior year highlighting cost, ROI, top sellers by product, by customer and other trends

REQUIRED:

  • Bachelor’s Degree in Business or Marketing or equivalent

  • Technically literate and proficientmin

  • 8 years business experience

PREFERRED:

  • Involvement in marketing-oriented projects

  • Consumer/technology brand experience

ABOUT WESTERN DIGITAL 

 

The future. It’s on you. You & Western Digital.

 

We’ve been storing the world’s data for more than 50 years. Once, it was the most important thing we could do for data. Now we’re helping the world capture, preserve, access and transform data in a way only we can.

The most game-changing companies, consumers, professionals, and governments come to us for the technologies and solutions they need to capture, preserve, access, and transform their data.

 

But we can’t do it alone. Today’s exceptional data challenges require your exceptional skills. It’s You & Us. Together, we’re the next big thing in data. 

 

Western Digital® data-centric solutions are found under the G-Technology™, HGST, SanDisk®, Tegile™, Upthere™, and WD® brands.

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