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Senior Product Marketing Manager

📁
Marketing, Advertising & Public Relations
📅
JR-0000052137 Requisition #
Western Digital
 
The next big thing in data is you!


ESSENTIAL DUTIES AND RESPONSIBILITIES:

Brand Management
  • Lead overall brand alignment and execution across multiple product brands to ensure brand excellence and health, through voice, creative and marketing.
  • Elevate our existing brands and come up with forward thinking GTM and ATL approaches to keep brands top-of-mind, innovative and in culture.
  • Drive partnership with cross-functional (Product Development, Packaging, Creative, Channel, Purchasing, Digital, Campaign and Communication) and regional affiliates in the development and implementation of cohesive global strategies
  • Ensure brand governance through continuity and accuracy, through the proper use of brand guidelines that outline the verbal and visual principles of our brands.
  • Successfully manage multiple brand-led initiatives simultaneously while working cross-functionally to deliver on campaign commitments.
Awareness and Campaign Development
  • Plan and execute global brand and product campaigns, identifying effective ATL and BTL opportunities for reaching target audiences. Development and execution of content for advertising, promotion, collateral and web programs.
  • Oversees media planning, buying and budget stewardship on market-by-market media strategies to ensure support of sales, transaction and brand/ad awareness goals. Continuously evaluates and adjusts as needed.
  • Champion consumer understanding through traditional and innovative consumer research, insights and trend data, new brand approaches that can be applied to business needs.
  • Identify specific campaign KPIs and make sure necessary campaign reporting is in place to measure the effectiveness and ROI and optimize campaign results.
  • Develop strong relationships with internal PR and Social teams, along with agency partners, to maximize consumer exposure and alignment to a singular outbound strategy.
Process Management
  • Lead cross-functional management to execute a cohesive, singular consumer market strategy across all touchpoints.
  • Manage the health of annual marketing budget, optimizing spend against business goals and objectives. Consistent management of project budgets, negotiated quotes, job numbers, invoices and deliverables.
  • Collaborate with agency partners and in-house teams to prioritize and optimize creative projects; Develop new processes and/or work within existing processes to accomplish assigned projects.
 
QUALIFICATIONS:
  • Must have at least 5 years of relevant Brand Marketing experience, preferably within the CPG or Technology category. Global/International brand experience a plus.
  • B.S. or B.A. in Marketing, Business Administration or equivalent experience; MBA preferred
  • History of demonstrated success with a broad range of marketing knowledge regarding strategic development and consumer understanding to production, including digital, print, video, retail and digital technologies
  • Experience managing ATL and holistic marketing campaigns, including TV, Radio, OOH, Digital and Channel.
  • Knowledge and understanding of current media trends, both within the CPG and/or Consumer Tech industries
  • Experience working with agency partners to develop world class marketing campaigns. Agency experience a plus.
  • Domestic and international travel expected
 

ABOUT WESTERN DIGITAL

The future. It’s on you. You & Western Digital.


We’ve been storing the world’s data for more than 50 years. Once, it was the most important thing we could do for data. Now we’re helping the world capture, preserve, access and transform data in a way only we can.


The most game-changing companies, consumers, professionals, and governments come to us for the technologies and solutions they need to capture, preserve, access, and transform their data.

 

But we can’t do it alone. Today’s exceptional data challenges require your exceptional skills. It’s You & Us. Together, we’re the next big thing in data.

 

Western Digital® data-centric solutions are found under the G-Technology™, HGST, SanDisk®, Tegile™, Upthere™, and WD® brands.

 
Western Digital is an equal opportunity employer.

Western Digital does not discriminate on the basis of race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Equal Employment Opportunity is the Law" poster.

Federal and state laws require employers to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.  Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you need any accommodation or assistance with our career site, please contact us at staffingsupport@wdc.com.


Western Digital participates in the E-Verify program in the US. For more information click hereEste empleador participa in E-Verify.

 

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