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Senior Manager, Marketing Communications

Marketing, Advertising & Public Relations
JR-0000045815 Requisition #
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Western Digital®
The next big thing in data is you!


Playing a key role on the Worldwide Marketing Communications team, the Senior Manager is responsible for strategizing, initiating, driving and delivering effective marketing assets to support Retail product launches. Leading a team of 5-10 Marcom managers and specialists, both online and print assets (including Retail packaging) are developed in tandem with our Creative Team.  The Marcom group is the primary interface between brand marketing, creative design, production and regional marketing teams.  While supporting brand strategy, the Marcom team’s success relies on synthesizing all cross-functional objectives to create and deliver highly effective outbound product and marketing assets aimed at the consumer as well as proactively communicating team projects and status to/from regional teams, project workflow to all stakeholders, driving asset development schedules, understanding product marketing direction and driving project reviews.

Reporting to the Director of Marketing Communications in a fast-paced environment, this position will require very close interaction with product marketing, brand marketing, regional sales/marketing groups, manufacturing and operations to satisfy all corporate identity, retail marketing and production objectives.



  • Drive development of worldwide marketing collateral including digital and printed assets with a heavy focus on retail packaging for Retail products and launches
  • Review and control quality of marketing deliverables, overseeing execution for alignment with communication platform
  • Ensure that all work supports the retail brand strategy set by Brand Manager
  • Lead a team of 5-10 direct reports
  • Driving force in setting strategic packaging design direction
  • Set and drive workflow on all projects and for Marcom’s responsibilities in the packaging process  
  • Review and proactively communicate team development schedules cross-functionally and to counterparts globally
  • Point person for all consumer marcom planning, and other cross-functional needs
  • Contribute to the marketing strategy for the worldwide Marketing Communication team
  • Consistently research, identify and share current industry design trends in the retail environment
  • BS/MBA/BA degree or equivalent
  • Minimum 8 years retail marketing or related experience – any of the areas below (packaging experience a plus)
    • Agency experience: (Branding, Graphic Design, and Advertising)
    • Account Executive
    • Traffic manager
    • Project Manager
    • Marcom Manager
  • Ability to manage multiple projects, deliverables and deadlines simultaneously
  • Good understanding of branding and marketing communications strategies and tactic
  • Solid understanding of retail packaging, graphic design, pre-press, printing 
  • Excellent sense of design, composition and aesthetics
  • Strong knowledge of Project Management practices and techniques
  • Excellent organizational, interpersonal and communication skills
  • Self-motivated and very driven with a keen eye for process improvements and operational excellence
  • Collaborative, team player 
  • Excellent planning and problem solving with limited resources
  • MS Office proficiency

The future. It’s on you. You & Western Digital.


We’ve been storing the world’s data for more than 50 years. Once, it was the most important thing we could do for data. Now we’re helping the world capture, preserve, access and transform data in a way only we can.


The most game-changing companies, consumers, professionals, and governments come to us for the technologies and solutions they need to capture, preserve, access, and transform their data.


But we can’t do it alone. Today’s exceptional data challenges require your exceptional skills. It’s You & Us. Together, we’re the next big thing in data.


Western Digital® data-centric solutions are found under the G-Technology™, HGST, SanDisk®, Tegile™, Upthere™, and WD® brands.


Western Digital is an equal opportunity employer.


Western Digital does not discriminate on the basis of race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Equal Employment Opportunity is the Law" poster.


Federal and state laws require employers to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.  Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you need any accommodation or assistance with our career site, please contact us at

Western Digital participates in the E-Verify program in the US. For more information click hereEste empleador participa in E-Verify.


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