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Segment Marketing Manager

Marketing, Advertising & Public Relations
JR-0000058274 Requisition #

Western Digital
The next big thing in data is you!


  • Develop segment- and customer-level strategies
    • Pricing Strategy – In conjunction with Account Team and Business Management & Planning (BMP), develop long-term customer pricing strategy to maximize revenue, profit and share
    • Product Transition Strategy – In conjunction with BMP, Product Management (PM), Applications Engineer (AE) and Account Team create customer-level Qualification Plan, End-of-Life (EOL) Plan and Product Transition Forecast
    • Long-Range Planning – Help BMP and PM to create Long-Range Plan (LRP), Rolling 8 Quarter forecast (R8Q), Rolling 2 Quarter forecast (R2Q) and Product Business Cases.
    • Customer Strategy – Work with Account Team to layout long-term strategy for key accounts.
  • Serve as the main Devices BU point of contact for the customer
    • Be customer escalation point for all BU functions: BMP, Business Planning & Pricing (BPP), Business Operations, Outbound Marketing, PM, AE
    • Work with BMP on Requests for Quotations (RFQs) to ensure the share, revenue and profit correspond to our long-term product investments.
    • Work with AE and Technical Account Team to make sure qualification plan is aligned with PM and customer.
    • Work with Technical Account Team and Warranty Team on any field failure excursions focusing on business/segment impact & future product implications
    • Work with PM to create future product definition alignment with the customer
    • Main point of contact for all Quarterly meetings with customer (e.g. QBR/SBR, QTR, QPP, Forecast Meetings, Roadmap Meetings and Product Deep Dives)
    • Accountable for all content presented for the quarterly meetings.
  • Manage Customer Messaging from BU
    • Interface with customer to promote WDC products / solutions into customer's target applications & get design win for new products
    • Stay up-to-date on market and industry trends and leading practices, formulate plans to address
    • Process competitive intelligence for key competitors in the segment and within key accounts & provide insight to PM for creation of competitive roadmap
    • Meet with customer architect, product, program and procurement teams, as appropriate, to gather longer-term solution, product, application and qualification requirements / decision criteria
  • Interlock with Account Team to drive Account Strategy
    • Layout key design wins and plan to align with our roadmap
    • Work with sales and customer to create strategy to remove holes in our roadmap to cover all needs
    • Create sales enablement materials & conduct training as needed

  • Requirements: 
  • BA/BS in Technical or Business 
  • 4-10 years of experience within Storage industry
  • Excellent communication/presentation skills


The future. It’s on you. You & Western Digital.

We’ve been storing the world’s data for more than 50 years. Once, storage was the most important thing we could do for data. Now, we’re helping the world capture, preserve, access and transform data in a way only we can.


The most game-changing companies, consumers, professionals, and government organizations come to us for the technologies and solutions needed to bring meaning and value to their ever-increasing diversity of data.


But we can’t do it alone. Today’s exceptional data challenges require your unique skills. You can be the


Western Digital® data-centric solutions are comprised of the Western Digital, G-Technology™, SanDisk® and WD® brands.

Western Digital is an equal opportunity employer.

Western Digital does not discriminate on the basis of race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Equal Employment Opportunity is the Law" poster.

Western Digital participates in the E-Verify program in the US. For more information click hereEste empleador participa in E-Verify.


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