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Product Marketing Manager

Marketing, Advertising & Public Relations
JR-0000051015 Requisition #
Western Digital
The next big thing in data is you!

The Product Marketing Manager will help to develop and execute global product marketing strategies and go-to-market programs for our professional-grade storage products, as well as play a role in the growth of the Client Solutions business. This requires working collaboratively with Product Management, Software, Outbound Marketing and Marcom teams to bring to market innovative storage products and experiences that will deliver meaningful interactions for clearly defined target audiences. This role will help develop activities involved in identifying industry targets, market and consumer needs and opportunities, ensuring clear and differentiated positions for all professional storage products, compelling go-to-market strategies, and effective acquisition and engagement efforts aimed at driving demand and successful adoption, user satisfaction and growth objectives.


  • Help develop strategic decisions and tradeoffs related to product value and positioning, features, schedules, pricing, and lifecycle management
  • Help represent the voice of the consumer internally with Product Management, Software and Content teams in the prioritization, design and development of products and experiences
  • Help develop product positioning, naming and go-to-market strategy over a portfolio of products for mass and vertical audiences in the professional media and entertainment industry and creative enthusiast space, leveraging the use of online platforms to help inform inbound product marketing decisions.
  • Help meet product adoption and engagement goals by identifying and informing barriers and opportunities for success, and by partnering with Marketing Communications and PR teams to initiate and inform effective and efficient marketing materials and campaigns
  • Ability to travel up to 30%
  • 8+ years of Product Marketing experience in consumer technology, hardware or software technology companies
  • Ability to successfully manage cross-functional relationships
  • Combination of visionary, strategic and pragmatic experience, encompassing both strategic product marketing experience and hands-on execution
  • Experience in using data and insights to inform corporate and product strategy
  • BA/BS degree in business, accounting, engineering, finance, marketing, or related field
Preferred Qualifications
  • Global marketing experience
  • Media and Entertainment Industry experience
  • Experience working in a cross-functional capacity within a fast-paced, changing environment


The future. It’s on you. You & Western Digital.

We’ve been storing the world’s data for more than 50 years. Once, it was the most important thing we could do for data. Now we’re helping the world capture, preserve, access and transform data in a way only we can.

The most game-changing companies, consumers, professionals, and governments come to us for the technologies and solutions they need to capture, preserve, access, and transform their data.


But we can’t do it alone. Today’s exceptional data challenges require your exceptional skills. It’s You & Us. Together, we’re the next big thing in data.


Western Digital® data-centric solutions are found under the G-Technology™, HGST, SanDisk®, Tegile™, Upthere™, and WD® brands.

Western Digital is an equal opportunity employer.

Western Digital does not discriminate on the basis of race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Equal Employment Opportunity is the Law" poster.

Federal and state laws require employers to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.  Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you need any accommodation or assistance with our career site, please contact us at staffingsupport@wdc.com.

Western Digital participates in the E-Verify program in the US. For more information click hereEste empleador participa in E-Verify.


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