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Measurement & Analytics Specialist

Marketing, Advertising & Public Relations
JR-0000051785 Requisition #

Western Digital                                                                

The next big thing in data is you!

Measurement and Analytics Specialist

A leader in data infrastructure and Fortune 150 company, Western Digital is seeking a research, measurement and analytics specialist to help the North America public relations and analyst relations team execute informed content and media strategies in the region, as well as globally. With a focus on the research and analysis of media coverage and content, the ideal candidate will exercise their organizational and analytical skills to uncover insights that contribute to smart media relations and content development initiatives. The person filling the role will use tools, curiosity and judgment, as well as formal research, to report on program effectiveness, identify opportunities and support the team with relevant data and insights. The role reports to the team’s content strategist and supports all business units.



·       Research and analyze data to identify trends in support of media and content      strategies

·       Track program performance, create dashboards and reports, recommend optimization tactics

·       Conduct competitive and benchmark reviews and audits, present results and provide analysis

·       Utilize research and data to support content strategiest in developing content themes and messaging frameworks

·       Leverage data insights and marketing knowledge to help PR teams define and tell the brand story

·       Collaborate with content specialists to develop data-dependant content assets

·       Monitor and advise on trends and innovations in digital marketing, analytics and tools



·       Minimum of 2 years’ experience in analytics, reporting and research within a marketing team in an enterprise or agency environment; PR or internal communications experience a plus

·       Extensive experience developing reports utilizing digital tools for web analytics (Adobe, Google), social listening and insights, media monitoring and digital marketing

·       Position manages projects, requiring the ability to direct, lead, influence and negotiate with others

·       Skilled at working with a large number of stakeholders and managing deadlines on multiple projects

·       Excellent writing, editing, communication and presentation skills

·       Energetic, creative, positive and proactive; works with a sense of urgency

·       Intermediate skills in MS Excel, MS Word and MS PowerPoint

·       Bachelor’s degree in Communications, Journalism, Marketing, Public Relations or a related field


The future. It’s on you. You & Western Digital.

We’ve been storing the world’s data for more than 50 years. Once, it was the most important thing we could do for data. Now we’re helping the world capture, preserve, access and transform data in a way only we can.

The most game-changing companies, consumers, professionals, and governments come to us for the technologies and solutions they need to capture, preserve, access, and transform their data.


But we can’t do it alone. Today’s exceptional data challenges require your exceptional skills. It’s You & Us. Together, we’re the next big thing in data.


Western Digital® data-centric solutions are found under the G-Technology™, HGST, SanDisk®, Tegile™, Upthere™, and WD® brands.

Western Digital is an equal opportunity employer.


Western Digital does not discriminate on the basis of race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Equal Employment Opportunity is the Law" poster.

Federal and state laws require employers to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.  Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you need any accommodation or assistance with our career site, please contact us at staffingsupport@wdc.com.

Western Digital participates in the E-Verify program in the US. For more information click hereEste empleador participa in E-Verify.



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