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Marketing Technology Manager

📁
Marketing, Advertising & Public Relations
📅
JR-0000048583 Requisition #

Western Digital®

 

The next big thing in data is you!

 
Understanding this is the fastest-growing field in the information industry. A Digital enterprise architect is required to shape solutions for businesses and provide the delivery of it. Digital technologies have evolved from Web technologies but taken a form of enterprise applications at present.


A Marketing Technology Manager is, first and foremost, a technologist. Made up of one part IT geek and one part integrated marketing expert, this hybrid professional straddles the fence between both worlds, which today are really one and the same.

 
SOFTWARE PROFICIENCY:
 

The Marketing Technology Manager will be equally comfortable discussing the taxonomy of website properties, the click-through rates of the latest PPC campaign, or marketing trends impacting both.


Candidate must understand traditional marketing disciplines that include:

  • Search engine optimization
  • Customer segmentation
  • Paid search
  • Social media
  • Paid media
  • Email marketing
  • Lead generation
  • Database management
  • Website optimization

ESSENTIAL DUTIES AND RESPONSIBILITIES:


The Marketing Technology Manager must also understand the valuable potential of automation to streamline the functions of both sales and marketing teams. Also understand how systems could interconnect to integrate data between platforms. Work must cross all digital channels to improve business performance.

  • Serving as super-user and product evangelist for a variety of digital tools
  • Strategy development and implementation of marketing efforts to improve a business
  • Change management, including implementation of new marketing technology rollouts
  • Potentially overseeing training of marketing software and user adoption
  • Lead user acceptance testing while correcting any issues that arise
  • Oversee data security and product enhancement
  • Relationship management with internal technology users and vendors
  • Optimizing technology investments
  • Overseeing marketing intelligence and providing actionable insight to clients or internal stakeholders
  • Working closely with IT developers or staff
REQUIRED:

  • 7+ years professional experience
  • Proven track record solving complex challenges for the world’s leading technology. 
  • Bachelor’s Degree/ Master’s Degree preferred.
  • At least 5-10 years of experience in strategy and solution architecture for enterprise web content and digital experience management platforms.
  • Proven experience estimating, planning, designing, and implementing n-tier software architectures and solutions
  • Experience setting up/managing new technology stacks that integrate with incumbent toolsets and operations and/or be completely new to the ecosystem


ABOUT WESTERN DIGITAL


The future. It’s on you. You & Western Digital.


We’ve been storing the world’s data for more than 50 years. Once, it was the most important thing we could do for data. Now we’re helping the world capture, preserve, access and transform data in a way only we can.


The most game-changing companies, consumers, professionals, and governments come to us for the technologies and solutions they need to capture, preserve, access, and transform their data.

 

But we can’t do it alone. Today’s exceptional data challenges require your exceptional skills. It’s You & Us. Together, we’re the next big thing in data.

 

Western Digital® data-centric solutions are found under the G-Technology™, HGST, SanDisk®, Tegile™, Upthere™, and WD® brands.

 

#LI-LS1


Western Digital is an equal opportunity employer.

 

Western Digital does not discriminate on the basis of race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Equal Employment Opportunity is the Law" poster.

Federal and state laws require employers to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.  Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you need any accommodation or assistance with our career site, please contact us at staffingsupport@wdc.com.

Western Digital participates in the E-Verify program in the US. For more information click hereEste empleador participa in E-Verify.


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