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Flash Storage Business Management

Marketing, Advertising & Public Relations
JR-0000061122 Requisition #


Western Digital                                                          

The next big thing in data is you!


As Manager, Channel Business Management, you will have responsibility to support the Channel business management organization of AME (Automotive, Mobile & Embedded) flash based storage segment. This role will involve working with customers, distributors, sales and customer facing teams, product management and eco-system partners to define and execute to mid-term strategies to grow Western Digital’s AME Channel segment. 



You will report to the AME Channel Business Manager at Western Digital. This position requires an individual with a minimum of 5-10 years of experience that includes working closely with embedded storage customers & relevant distribution channel partners, as well as various industry partners. It is required that candidate has some background and previous success in setting and executing channel and go to market strategies. It is preferred that candidate have knowledge of embedded flash based storage technologies and markets as well as key eco-system partners. Candidate should have a proven track record of interacting with technical and commercial audience at customers.  Experience in sensing, and articulating short to mid-term technical trends, understanding customer pain points, customer and market needs and converting the same into go forward strategy is of critical importance. 





  • Developing & executing Go-To-Market strategies & financial plans to establish Western Digital as a channel leader in AME flash based storage segment
  • Develop a deep understanding of embedded flash storage infrastructure market trends and Influence customer’s roadmap with respect to storage portfolio to deliver to segment strategy
  • Identify key customer needs and pain points and work with product management & software ecosystem teams to convert into product requirements and ensure they are incorporated into the roadmap
  • Bring in segment specific customer inputs and validate assumptions for business planning and develop segment specific mid-range plans, validate business case assumptions and develop segment and customer level strategic pricing/positioning
  • Identifying key channel partners to best deliver products to market & develop and grow the business
  • Develop & maintain marketing collateral – presentations, competitive positioning, blogs, whitepapers
  • Interface with customer to promote WDC products / solutions into customer's target applications by positioning WDC value proposition and technology and product attributes and to drive customer wins
  • Develop & maintain market model for AME customers / partners
  • Deliver actionable insights to Sales organization driving sales results





  • Bachelor’s &/or Masters Degree in Business Administration, Marketing, Economics or related fields
  • 5-10 years Business Management experience
  • Flash based storage experience, business/pricing & technology
  • Distribution Channel and eCommerce experience
  • Strong business acumen and knowledge
  • Ability to grasp complex technical, marketing, and business issues and quickly propose and deliver pragmatic solutions
  • Resourceful, creative, diligent, and able to follow up and make things happen with colleagues and co-workers across many disciplines. Must be a problem solver
  • Must have excellent written and oral communications skills and work well with sales, engineering, production, and procurement departments
  • Ability to present across all levels of management
  • Proficient in todays common business tools & applications
  • Travel is expected to trade shows, industry forums, & customer/partner sites




The future. It’s on you. You & Western Digital.


We’ve been storing the world’s data for more than 50 years. Once, storage was the most important thing we could do for data. Now, we’re helping the world capture, preserve, access and transform data in a way only we can.


The most game-changing companies, consumers, professionals, and government organizations come to us for the technologies and solutions needed to bring meaning and value to their ever-increasing diversity of data.




But we can’t do it alone. Today’s exceptional data challenges require your unique skills. You can be the next big thing in data.




Western Digital® data-centric solutions are comprised of the Western Digital, G-Technology™, SanDisk® and WD® brands.


Western Digital is an equal opportunity employer.



Western Digital does not discriminate on the basis of race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Equal Employment Opportunity is the Law" poster.


Western Digital participates in the E-Verify program in the US. For more information click hereEste empleador participa in E-Verify.



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