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Director, Digital Strategy

📁
Sales & Sales Operations
📅
JR-0000061292 Requisition #

Western Digital                                                          

 
 
The next big thing in data is you!
 
As Director, Digital Strategy you will develop and drive digital strategy for Western Digital. You will leverage data insights and be responsible for providing strategic thought leadership recommendations for marketing. The ideal candidate will be able to think holistically about how data, analytics and various marketing levers can be utilized to support a cohesive brand and target audience acquisition and retention. You will seek for an alignment between business stakeholders, cross-functional teams, go-to-market programs and the corporate brand experience
 
 
 
 
 
ESSENTIAL DUTIES AND RESPONSIBILITIES:
 
  • Develop the company’s digital strategy with the transformation of business processes, Western Digital’s brand and our family of brands.
  • Lead cross-functional teams in the disciplines of digital marketing & programs, content strategy, digital analytics & analysis, marketing technology, human resources, sales, SEM/SEO, and social media (and other relevant teams) to ensure alignment with corporate strategy.
  • Analyze and visualize data to reveal trends in program performance and customer behavior, and identify key opportunities based on analysis.
  • Build a culture of usability with an emphasis on creating the optimal user experience, leveraging analysis and insight to establish recommended action for positive change.
  • Establish, communicate and evangelize the strategy across the organization, what is the corporation trying to achieve, using those objectives and be guided by the stakeholders responsible for revenue and profits.
  • Perform competitive and market analysis to identify trends across both the B2C and B2B landscapes, buying habits, GTM trends, Best and new ways to drive traffic.
  • Perform qualitative and quantitative market research to continuously refine the strategic plan
  • Establish priorities based on the value to the business: including cost, schedule, synergies across projects and tie them together to reduce costs and maximize ROI.

 

 

REQUIRED:
 
  • 10+ years of digital marketing experience, preferably in B2B environment.
  • Well-versed in marketing disciplines related to the Internet, social media, analytics, customer relationship management, website development and other facets of internet marketing.
  • Acute attention to accuracy and detail with ability to oversee complex, cross-functional projects; aligning multiple stakeholders to achieve business goals.
  • Strong knowledge/experience in analytics and social listening tools.
  • High energy, hands-on, creative thinking and risk-taking.
 
 
ABOUT WESTERN DIGITAL®
 
The future. It’s on you. You & Western Digital.

 
We’ve been storing the world’s data for more than 50 years. Once, storage
was the most important thing we could do for data. Now, we’re helping the world
capture, preserve, access and transform data in a way only we can.

 
The most game-changing companies, consumers, professionals, and government organizations come to us for the technologies and solutions needed to bring meaning and value to their ever-increasing diversity of data.

 
But we can’t do it alone. Today’s exceptional data challenges require your unique skills. You can be the next big thing in data.

 
Western Digital® data-centric solutions are comprised of the Western Digital, G-Technology™, SanDisk® and WD® brands.

 
 
Western Digital is an equal opportunity employer.

 
Western Digital does not discriminate on the basis of race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental
disability, medical condition, genetic information, protected medical and
family care leave, Civil Air Patrol status, military and veteran status, or
other legally protected characteristics. We also prohibit harassment of any
individual on any of the characteristics listed above. Our non-discrimination
policy applies to all aspects of employment. We comply with the laws and
regulations set forth in the
"Equal Employment Opportunity is the Law" poster.

 
Western Digital participates in the E-Verify program in the US.
For more information click 
hereEste empleador participa in E-Verify.

 
 
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NOTICE TO CANDIDATES: Western Digital has received reports of scams where a payment is requested on Western Digital’s behalf as a condition for receiving an offer of employment. Please be aware that Western Digital and its subsidiaries will never request payment as a condition for applying for a position or receiving an offer of employment. Should you encounter any such requests, please report it immediately to compliance@wdc.com.