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Channel Marketing Specialist

Marketing, Advertising & Public Relations
JR-0000051088 Requisition #

Job Description:

Responsible for the management and coordination of all marketing activities in the region. Managing Reseller, Retail & Online Marketing. Execute activities to drive maximum ROI for WDC products in that region. Demonstrate a clear understanding of all channels and should understand all customer needs. Should be business oriented while driving activities with the sales and cross functional teams.

Domestic and/or international travel may be required



  • Develop Business and Brand Strategies for WD, SanDisk, G-Technology, WD_Black brands in various target channels
  • Support Sales Organization by managing marketing programs & activities that will help achieve sales targets, volume, and market share by developing effective marketing programs for Distributor, Retailer, Etailer and VAR accounts in support of these goals
  • Drive in-store merchandising efforts with key retailers
  • Cross merchandising WDC products in other areas of the stores
  • Execute POP, end-caps, projects, review flyers and messaging of products.
  • Complete special projects, reports & analysis as needed
  • Develop and maintain productive relationships with all channel partners and WDC sales, product marketing, marcom, business operations, and PR staff.
  • Manage the coordination of all trade shows, sales trainings, marketing collaterals, incentive programs.
  • Driving activities in coordination with sales team for channel customers.
  • Responsible for reporting management & reporting of channel promotions, including ROI
  • Initiate purchase orders for all activities, requiring Finance/Marketing approvals.
  • Oversee and ensure well-maintained documentation from field marketing services.
  • Administer overall PA management system for region if necessary also coordination with various agencies and customers for activities conducted across various regions.
  • Responsible for reporting management & reporting of channel promotions, including ROI
  • Hold and conduct weekly review on promotions with sales team.
  • Prepare and present an in-depth quarterly analysis of all promotional activities from prior quarter by region. Compare results to prior year highlighting cost, ROI, top sellers by product, by customer and other trends



Education and/or Experience

§  Bachelor’s Degree in Business or Marketing or equivalent.  Must be technically literate and proficient

§  4 years business experience.  Involvement in marketing-oriented projects strongly preferred

§  Consumer/technology brand experience preferred.



Specific Knowledge

§  Aptitude to understand HDD and Flash technology

§  Good knowledge of market research disciplines

§  Good knowledge of business plan and marketing plan disciplines



Computer, Software, Tools, Equipment, and Machinery Skills

§  Intermediate to advanced skills in MS Excel , MS Powerpoint and Outlook required,

§  Ability to use effective Internet/Intranet searches



Language Skills, able to:

§  Clearly communicate in English & the local language. (verbal and written forms)

§  Speak effectively one-on-one and in small group situations.



Interpersonal Skills, able to:

§  Requires excellent communication and organization skills.  Use initiative to proactively identify opportunities and issues

§  Conduct business in ethical manner

§  Develops and maintain effective working relationships with others

§  Maintain strict confidentiality




§  Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors

§  Exercises judgment within defined procedures and practices to determine appropriate action

§  Has internal and some external contacts



Discretion and Decision Making

§  Understands implication of work and makes recommendations for solution

§  Escalate problematic disputes to supervisor

§  Follows departmental and organization policies and procedures

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