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Channel Marketing Specialist

Marketing, Advertising & Public Relations
JR-0000051099 Requisition #

Western Digital  


The next big thing in data is you!

As Channel Marketing Specialist you will support DMR, Distribution, SI channels. You will focus on planning, executing, and evaluating marketing activities within the distribution, direct market reseller and system integration channels.You will provide account level marketing and promotional expertise in order to drive increased market share and revenues of Western Digital and its brands by developing, implementing and measuring channel specific promotions and marketing plans. You will succeed by being the corporate expert on the consumer, the competition, the account-specific business drivers, our partners, and competitive & business trends for respective products.


  • Understand the business objectives and growth plans, build and drive marketing programs and initiatives proactively to increase Western Digital and its brands business in North America
  • Execute customer specific strategy for Western Digital including: channel priorities and budget allocation, alliance partner relationships, and other channel related activities.
  • Coordinate key channel objectives between multiple business organizations.
  • Execute and administer channel marketing programs; monitor, record and analyze ROI
  • Develop a keen understanding of partner funding requirements; execute approved programs and ensure compliance
  • Develop a close working relationship with the Western Digital National Sales Managers, internal Product Marketing teams, and 3rd party partners
  • Where appropriate and in coordination with the Account Managers, plan and host events for the channel customers
  • Participate in ongoing dialogue with the channel customers, including weekly conference calls, customer visits and/or quarterly business reviews
  • Visit customers 1-2 times quarterly based on strategic importance


  • DMR/Distribution - channel; 2-3 years relevant experience
  • Adaptability and ability to work in fast-paced environment
  • Passion for learningStrong project management and organizational skills
  • Experience in event planning including tradeshows
  • Effectively coordinate and implement plansAbility to manage multiple projects
  • Excellent written and verbal communication skills
  • Strong collaboration skills - ability to effectively influence others in multiple groups and collaborate to achieve specific goals
  • BA or equivalent degree/work experience required
  • Travel - approximately 40% travel


The future. It’s on you. You & Western Digital.

We’ve been storing the world’s data for more than 50 years. Once, it was the most important thing we could do for data. Now we’re helping the world capture, preserve, access and transform data in a way only we can.

The most game-changing companies, consumers, professionals, and governments come to us for the technologies and solutions they need to capture, preserve, access, and transform their data.


But we can’t do it alone. Today’s exceptional data challenges require your exceptional skills. It’s You & Us. Together, we’re the next big thing in data.


Western Digital® data-centric solutions are found under the G-Technology™, HGST, SanDisk®, Tegile™, Upthere™, and WD® brands.

Western Digital is an equal opportunity employer.

Western Digital does not discriminate on the basis of race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Equal Employment Opportunity is the Law" poster.

Federal and state laws require employers to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.  Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you need any accommodation or assistance with our career site, please contact us at staffingsupport@wdc.com.

Western Digital participates in the E-Verify program in the US. For more information click hereEste empleador participa in E-Verify.


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