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Channel Marketing Manager Central Region

Marketing, Advertising & Public Relations
JR-0000041117 Requisition #

Western Digital, We deliver the possibilities of data. YOU define what’s possible

Job Description:

Responsible for the management and coordination of all marketing activities in the region. Managing Reseller, Retail & Online Marketing. Execute activities to drive maximum ROI for WDC products in that region. Demonstrate a clear understanding of all channels and should understand all customer needs. Should be business oriented while driving activities with the sales and cross functional teams.
Domestic and/or international travel may be required


  • Develop Business and Brand Strategies for WDC Brands (WD, SanDisk , G-technology) in line with company Goals 
  • Manage Marketing programs  & activities that will help achieve sales targets, volume, and market share by developing effective marketing programs for Distributor, Retailer, Etailer and VAR accounts in support of these goals
  • Develop InStore placements with Cross merchandising WDC products in other areas of the stores with key retailers
  • Execute POP, end-caps, projects, review message maps of products.
  • Complete special projects, reports & analysis as needed
  • Develop and maintain productive relationships with all channel partners and WDC sales, product marketing, marcom, business operations, and PR staff.
  • Manage the Channel Marketing Coordination of all trade shows, sales trainings, marketing collaterals, incentive programs.
  • Responsible for reporting management & reporting of channel promotions, including ROI
  • Oversee and ensure well-maintained documentation from field marketing services.
  • Administer overall PA management system for region if necessary also coordination with various agencies and customers for activities conducted across various regions.
  • Responsible for budget management & reporting of channel promotions, including ROI
  • Initiate purchase orders for all channel programs.
  • Hold and conduct weekly review on promotions with sales team.
  • Prepare and present an in-depth quarterly analysis of all promotional activities from prior quarter by region. Compare results to prior year highlighting cost, ROI, top sellers by product, by customer and other trends
Education and/or Experience
  • Bachelor’s Degree in Business or Marketing or equivalent.  Must be technically literate and proficient
  • Min 6 years business experience.  Involvement in marketing-oriented projects strongly preferred
  • Consumer/technology brand experience preferred. 

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